| Norsan Multimedia
Norsan Multimedia is proud to be the largest Hispanic Media conglomerate in the Southeast, offering coverage in North Carolina, South Carolina, Florida, and Tennessee.
We offer our sponsors a 360 degree multi-media platform that reaches into the heart of the Hispanic community in all of the markets we serve. In addition to our media outlets, have just launched Norsan Consulting, our newest service catering to non-Hispanic business owners who wish to learn cultural insights and inside marketing tips on how to effectively advertise to the Hispanic community.
In Charlotte NC, where our corporate offices are located, we own and operate four Spanish language radio stations (representing 87% market share for Hispanic radio listening) and Hola Noticias, a leading Hispanic weekly newspaper in Charlotte and surrounding areas.
Our platform is not limited to radio and print, we also have the most visited Spanish internet sites in the Charlotte DMA, including www.Descubrecharlotte.com, www.HolaNoticias.com and www.LaRazaLaRaza.com
Norsan Multimedia’s radio and print presence is also strong in Greensboro/ Winston-Salem/Highpoint NC, as well as Columbia, SC, Jacksonville FL and Knoxville TN. Hola Noticias based in Jacksonville, Fl, is proud to reach 90% of North Floridians.
| The Emergence of the Hispanic Market
Take advantage of this unique opportunity to reach Hispanics, the Carolinas fastest growing ethnic group and the largest minority segment in the USA!
Multiple research studies show:
° Language differences among Hispanics are especially critical for information-gathering and for discerning quality of products and services. Hispanics want to be familiar with the brands they purchase.
° Culture and language play a key role in establishing trust and motivating purchase behavior.
Norsan Multimedias one-stop shop presents an opportunity to:
° Create awareness
° Market your brand with opportunity to introduce new and existing products to the Latino community.
Demonstrate and sample your products and/or services and effectively target this largely untapped group.
| Events
MAY:
Magical Mother’s Day Give Away
May 2 – May 6
La Raza Live Music Series Concert And Dance
Friday, May 13
JUNE:
La Raza Live Music Series Concert And Dance
Friday, June 10
Fabulous Father’s Day Give Away
June 13 – June 17
Health Fair
Friday, June 26
JULY:
Viva la Música!
Sunday, August 28th, 2011
SEPTEMBER:
Grito, Mexican Independence Festival
Sunday, September 11th, 2011
Hispanic Heritage Month History Breaks
September 11th - October 15th
OCTOBER:
Día De Los Muertos
October 23rd – November 1st
NOVEMBER:
Turkey Day Giveaway
November 13th – November 18th
DECEMBER:
Christmas Toy Drive Concert
December (Date TBD)
Pictures with Santa
Saturday, December 3 - Saturday, December 24